Rick Smith Privacy Policy

Internet Privacy Policy

Rick Smith and the Primary Color Assessment maintain a firm commitment to protect the privacy of the information you share with us; the following document will disclose the privacy principles and practices we follow.

Information Collected

Rick Smith, as a part of offering services on this web site, which you have chosen to visit, collects certain information. Information is collected in two ways, automatically via the operation of the site's servers, software, and the web browser you use to connect to these services, and voluntarily via input from you to forms and other features of the site.

Use of Collected Information

Voluntarily provided information is used to provide you with the products and services you request, and for additional research.

We also may use contact information we collect to communicate with you, to respond to your questions and requests, and to send you information about our company or promotional materials concerning our partners. We may share certain information that you provide with selected partners, so that you may receive information from them that we feel will be of interest to you. Should you not desire to receive this information, you may "opt-out" using the unsubcribe link in the bottom of any email you receive. For further information regarding opt-out, please see the section on "Communication Choices" below.

Identification information, such as user ids, and passwords, may be used to positively identify you to our computer systems and to customize your experience of the site to your individual preferences.

Rick Smith does not share the personal information collected online. The California "Shine the Light" Act, (SB 27), codified at Cal. Civ. Code 1798.83 therefore does not apply to the information gathered.

Access to Information

Only those employees who need and require customer information to perform their duties are authorized to access customer information. Information shared with business partners is limited to only that information necessary to allow them to provide you with information regarding services and products in which you may have an interest. Additionally, we require that companies we select as business partners honor our privacy requirements in the handling of customer information we provide to them.

Occasionally, we may be compelled by law to provide information to requesting legal entities or agencies. If we receive a subpoena or similar legal process demanding release of any information about you, we will generally attempt to notify you before we comply with the request (when practicable or unless we believe we are prohibited from doing so). Except as required by law or as described above, we do not share information with requesting outside parties, including government agencies.

Protecting the Confidentiality of Your Information

We take our responsibility to protect the privacy and confidentiality of customer information very seriously. We maintain physical, electronic, and procedural safeguards that comply with best practice standards to store and secure information about you from unauthorized access, alteration, and destruction.

We have procedures in place and observe strict security practices that limit employee access to your personal information to those employees with a specific business reason to know this information.

We place a high degree of importance on customer confidentiality. All of our employees are aware of their responsibility to keep customer information confidential.

A Compliant Internet Service Provider

Most Internet Service Providers (ISPs) automatically enable SSL sessions. If you use your company's internal connection to access the Internet and you find you cannot access our secure pages with an SSL browser, your company may be blocking access via a "firewall." Please contact your network administrator.

Enabled Cookies

Your browser must have enabled cookies in order to access confidential information. If you have chosen to disable cookies on your browser, you will not be able to access confidential information.

User ID and Password

Some areas of the site may require the use of a User ID and Password as an additional security measure that helps protect your confidential information. This allows us to verify who you are, thereby allowing you access to your account information, and preventing unauthorized access.

When you have finished using a secure area of our site, ensure that you always click on the "Log Off" link. When you click on it, you will be given the option to end your secure session. No further secure transactions can be conducted without re-entering your User ID and Password.

You should be aware that browser software often "caches" a page as you look at it, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your "Back" button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential User ID or Password. If you use a computer in a public place to access your account information, simply quit/exit the browser software before leaving to minimize the possibility of anyone else viewing your confidential information.

Linking to Other Internet Sites

You should be aware that other Internet sites that you link to from our site may contain privacy provisions that differ from the provisions of our Privacy Statement. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.

Communication Choices

You may elect to stop receiving information from us, and/or from our partners, at any time, by using this unsubscribe link. Once you have opted out of further communications, you will not receive emails, catalogs, or telephone solicitations from us, and we will not share your information with our partners. You may continue to receive information from business partners, as we have no control over their sources or use of contact information.

Review and Change of Information

We are committed to maintaining complete and accurate information about our customers. You may review information that we retain on you and your relationship with us, and we will promptly correct any and all errors in that information. If you find any information that we maintain about you or your accounts to be incorrect, please notify us immediately by using the contact form on the site. Please do not contact us via normal email; we cannot guarantee the security of any information you send us via normal email.


If you have questions regarding this privacy statement, or the commercial practices of or your dealings with this website or Rick Smith, please contact:

Rick Smith- Primary Color Assessment
4020 Stovall Terrace, Suite 100
Atlanta, GA 30342
Attn: Internet Systems Administrator